Case Study: Sheffield Steelers

Case Study: Sheffield Steelers

TriplePs has worked with the Sheffield Steelers ice hockey team on many software and media development projects, establishing a great relationship with the team as providers of custom solutions to often unique problems.

Mobile App Development

Our first project with the Sheffield Steelers involved developing a bespoke mobile app. The team wanted to connect more with their fans, particularly when the ice hockey season has finished and interaction between the team and fans diminishes. This meant the team found it difficult to effectively communicate about non-season activities and special events; plus product sales plummeted during off-season.

We helped them address this issue with a custom-built mobile app incorporating news and sales functions. The team could easily communicate news and advertise events through the app, engaging with fans throughout the year. As well as helping the team keep in touch with fans, the app also helps introduce more people in the UK to ice hockey. We included interactive rules and in-app games to familiarise people with the game and players.

We also developed several ways to gain revenue through the app: fans can easily buy merchandise, purchase game tickets, and bid in auctions using the app – anytime, anywhere. Including these functions has helped the Steelers dramatically increase their revenue, as it is so convenient for fans to order merchandise and tickets from their phones.

Find out more about Mobile App Development

Custom Advertising Screen

The Steelers were paying an extortionate amount renting screens for use during their games. Not wishing to lose this essential part of the game watching experience for fans, the team turned to us for a solution. Not ones to turn down a challenge, we used our technological savvy to create a custom screen designed to perfectly fit in with the Motorpoint Arena where their games are held. This HD quality LED screen setup has proven to be much more cost effective for the team, while perfectly fitting in with their games for the ultimate ice hockey experience for fans.

We connected the custom big screen to the mobile app using a QR code, meaning the display screen led fans to discover and download the app as well as providing in-game information and interactivity.

Find out more about our media display screens

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